Amazon has recently launched an Amazon New Seller Incentives program which aims to attract new sellers to its platform. Aimed at smaller brands, its intention is to connect new sellers with potential customers quickly and thus stimulate profits right from the off.
Potentially available to sellers for a whole year, those who qualify for the Professional Selling plan have access to a range of incentives worth over $50,000.
If products are launched in a new region existing sellers will also be able to gain access to the benefits. Currently available in the US, Europe, and Japan, sellers operating in the UK, France, Spain, and Italy will only qualify once for the region.
Benefits of Amazon’s New Seller Incentives Program
Those who qualify as brand owners with Amazon Brand Registry have the following benefits to look forward to.
Access to the following benefits is available to new sellers who adopt Fulfillment by Amazon (FBA) hosted fulfillment services…
Who can take part in the Amazon New Seller Incentives?
If you launch your first buyable ASIN on a Professional selling plan on January 1st, 2022, or later then you qualify for the incentives. Certain benefits are only available to sellers who have opted for the Amazon Brand Registry and others are only available for those who joined the Fulfilled by Amazon (FBA) program.
New Brand Owner Benefits and Eligibility
A 5% bonus on branded sales and credits for Vine and Transparency is only available to sellers who have completed Amazon Brand Registry no later than six months after their first buyable ASIN was listed.
In addition to this, to get Transparency and Vine credits, a seller has to enroll into the Vine and Transparency programs. A registered trademark and Amazon Brand Registry enrollment are essential if a seller wants to get access to the Transparency benefits.
Fulfillment by Amazon (FBA) Seller Benefits and Eligibility
Inventory shipping discount, Sponsored Product credits, and eligibility for the auto-enrolment into FBA New Selection are available to sellers who send their inventory to an Amazon fulfillment center. If this is not done within 12 months of their first buyable ASIN being listed then no benefits can be accessed.
Furthermore, Sponsored Products credits are available to sellers who launch a campaign with no end date for an FBA ASIN. The initial reward is $100 in credits. The second $100 in credits is obtainable for sellers who advertise an FBA ASIN for at least 30 days. If your account was registered in France, Italy, Spain, and Turkey then you are not eligible for promotional clicks credits through this program.
With so many benefits available to new sellers there has never been a better time to launch your product on Amazon. This guide has introduced you to the basics of how to get started with the incentive programs, and you can find even more information about how to make the best use of all the help available to you by reading our Profit Cyclops blog page here at https://profitcyclops.com/Home/Blog.