Amazon's search engine is product-based, unlike other search engines it connects users directly with products. The search algorithm is designed to sell products and it is important for sellers to use this algorithm to their advantage and rank their products at the top of the search results. It is important to understand the signals that Amazon's A9 algorithm gives off and what factors affect a product's ranking. Here are some tips to use on-page optimization to maximize your selling potential.
Here are some important factors in selling potential:
Now that you know your target audience, your customer base, your competition, and of course your product back and forth, it is important to discover your keywords. In order to find your product, a customer can use a single word or phrase in the search engine. This is critical to your organic search rankings as well as on-page optimization. The more thorough you are with keywords the easier the search ranking process will be. You can use the search bar on Amazon and begin typing a phrase relative to your product. Many of the previous searches by customers will appear and you can use this to pull out popular keywords for your own product listing. You can also use identical keywords to other listings that would be related to your product. Don't forget to look at competitor keywords when creating a listing for your product, as well as other phrases that can be used in your own listing.
Crafting the listing is the final step in the process. Using your research to craft a perfect title, bullet and description will enhance your on-page optimization.
This title should include brand + product + feature 1 + feature 2
What this means is that first, we include the brand name of the product, the product itself, a feature of the product (think physical description) and another feature (this could be a function of the product). Remember to use the keywords you had previously researched when deciding on a product title and your target audience will be more likely to be reached.
Now that the title has been created, you will need to think of bullet points that not only address customer questions but also address their needs in a product. These points need to be attention grabbing and include clear keywords. This will improve your rankings even more.
A very important thing to remember is that your customers are real humans searching for products to fit their needs, and not bots. When thinking of keywords and bullet points, write them in a natural manner so they are able to lead customers directly to your product in an organic way. Look at listings as a way to communicate about your product with your customers, answer their questions and represent your products in a genuine way. Being clear about your products and answering questions ahead of time in the bullet points will save you time on customer service.
With these tactics, you will have some control over your own rankings on Amazon. In order to rank on top, and keep these ideas in mind when creating your listing.
In order to track your success with your listings and customer engagement, you can also consider using a profit calculator for Amazon sellers. Profit Cyclops keeps track of your sales and orders as well as the costs of your advertising for each order, This helps you streamline your business and track the costs for every aspect of your listings. This program also helps you avoid unnecessary costs and maximize your profit potential. Profit Cyclops is working closely with the Amazon Seller Tool, allowing the user to make better data-driven decisions to succeed on Amazon.