Mark your calendars and brace for the retail frenzy as Prime Day unleashes its two-day shopping extravaganza on 7/11/2023 and 7/12/2023!
Amazon Prime Day has become one of the most highly anticipated online shopping events of the year. As a seller or a savvy shopper, it's crucial to be well-prepared to make the most of this sales extravaganza. By following a comprehensive checklist and planning ahead, you can maximize your success and capitalize on the incredible deals and opportunities available. In this article, we'll provide you with a detailed Amazon Prime Day checklist to help you navigate the event and achieve your goals.
Evaluate Your Inventory:
Start by reviewing your inventory levels and assessing which products have the highest potential for success during Prime Day. Consider past sales data, customer demand, and trends to determine which items to focus on. Ensure that you have an ample supply of your top-selling products to meet the expected surge in demand.
Optimize Product Listings:
Enhance your product listings by optimizing them for search visibility and conversion. Conduct keyword research and incorporate relevant, high-volume keywords into your titles, descriptions, and bullet points. Use high-quality images and compelling product descriptions to entice buyers. Clear, concise, and persuasive product information is key to attracting and converting customers.
Offer Competitive Deals:
To stand out during Prime Day, you need to offer competitive deals that capture shoppers' attention. Consider providing exclusive discounts, bundle offers, or limited-time promotions. Monitor your competitors' pricing strategies and adjust your offers accordingly to ensure that your deals are enticing and compelling.
Optimize Advertising Campaigns:
Take advantage of Amazon's advertising tools to increase your visibility and drive traffic to your products. Set up sponsored product ads, sponsored brand ads, and display ads to target relevant keywords and audiences. Continuously monitor and optimize your advertising campaigns to maximize your return on investment (ROI).
Prepare Inventory and Shipping:
Ensure that your inventory is adequately stocked and ready to ship promptly. Prime Day generates high order volumes, and customers expect fast and reliable shipping. Consider using Amazon's Fulfilled by Amazon (FBA) service to leverage their fulfillment infrastructure and provide efficient order fulfillment.
Enhance Customer Service:
Exceptional customer service can set you apart from your competitors and encourage repeat purchases. Prepare your customer service team to handle inquiries, provide timely responses, and address any issues that may arise during Prime Day. Prompt and efficient communication can help build trust and loyalty with your customers.
Leverage Social Media and Email Marketing:
Harness the power of social media and email marketing to create buzz and drive traffic to your Amazon Prime Day deals. Build anticipation by teasing upcoming discounts and promotions, and encourage your audience to engage and share your offers. Leverage email marketing campaigns to reach out to your existing customer base and promote your Prime Day deals directly.
Monitor and Analyze Performance:
Throughout Prime Day, closely monitor your performance metrics, such as sales, conversion rates, and advertising performance. Use Amazon's Seller Central dashboard and analytics tools to gain insights into your performance and make real-time adjustments to maximize your results.
To fully optimize your deals during the Prime Day event, follow these recommendations:
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Top Deal/Lightning Deal/Best Deal:
- Submit Any ASINs that meet the necessary margin and elibility criteria as a Top Deal.
- Create Lightning Deals or 7 Day Deals for eligible ASINs immediately after Prime Day ends
- For ASINs that ran during Prime Day, schedule them to run one week after the event.
- Running deals one week after Prime Day satisfies the re-run criteria and takes advantage of the increase in post-event visitors.
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Coupon/Prime Exclusive Discount:
- If any ASINs don’t have the necessary margin to be a Top Deal or were rejected, consider running a Coupon or Prime Exclusive Discount.
- Create a campaign starting one week before Prime Day and ending the day before.
- Run a campaign during Prime Day itself.
- Create a campaign to begin one day after Prime Day and end one week after.
- This strategy capitalizes on the increase in customer visits leading up to and after Prime Day.
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General Optimization:
- Create a brand store for all brands in your catalog.
- Within the brand store, create a tab specifically for “Promotions and Deals” to highlight all ASINs running promotions.
- This can be used not only for Prime Day but also for regular business as usual (BAU) promotions.
- Run Sponsored Brand Campaigns to drive traffic to the brand stores and the promotions tab, effectively highlighting your entire set of promotions.
- Run Sponsored Product Campaigns to drive traffic to the individual detail pages of ASINs running promotions.
- Add “Accessory” ASINs to the detail pages of all ASINs running promotions, and add all ASINs running promotions as “Accessory” ASINs on other offers in your catalog.
- “Accessory” ASINs increase glance views for an item for free and reinforce purchases of compatible items.
- Combined with deals, this can increase glance views, conversion rates, and ROI.
- Add secondary browse nodes to all ASINs running promotions to allow for further subcategory penetration and increase glance views.
- Ensure that A+ content is added to all ASINs running promotions.
By following these optimization strategies, you can make the most of the Prime Day event and drive more traffic and sales to your products.
Amazon Prime Day presents an incredible opportunity for both sellers and shoppers to capitalize on exclusive deals and discounts. By following this comprehensive checklist, you can prepare yourself for success and ensure that you make the most of this sales event. Evaluate your inventory, optimize your product listings, offer competitive deals, and leverage advertising and marketing strategies to drive traffic and increase sales. With proper preparation and execution, you can maximize your success during Amazon Prime Day and propel your business to new heights.
